A powerful profile is essential for Instagram Growth. Get it right and it will work wonders for your Instagram Growth.

Our job as your marketing partner is to bring engaged visitors with similar interests to your profile, however we can't force them to follow you. Your page will need to convert them from a Visitor to a Follower.

Here are some tips to increase your conversion rate and get you the most followers possible:

When someone visits your page, they should be able to learn what you're about instantly, without any effort. By conveying your brand, style or niche effectively, you will attract your target audience.

Try to avoid sentences, as people rarely read them. Bullet points have a higher conversion rate, so best to keep it short and simple. Using Emojis can be a very good technique to convey your message. We find that the format below works very well:

1: Describe what you do

2: What makes you special/different

3: More info / Location

4: Call To Action

Here's an example:

Rachel Harris

📸 Fashion Photographer

🖥 Studio & Lighting available

📍 Los Angeles | CA

👇 Available for bookings

www.shotbyrachel.com

The only place on Instagram where you can share a clickable link is your bio. Where do you want to drive your audience to? A Website? Another social platform? If the link is long, consider using a free URL shortener to make it more concise.

Whatever your desired action is, be sure to communicate it clearly in your bio. We recommend doing this on the last line. If you tell them what to do, they are much more likely to do it!

Examples:

Do you have one strong branded hashtag? Include it in your bio! Hashtags are central to your Instagram presence so put them on display, as they also act as a CTA by themselves. People are drawn to hashtags, as they stand out more than text alone.

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If you are using Instagram for your business, it might be beneficial to convert to a Business Profile. By doing so, you’ll be able to add a phone number, an email address and your business’s physical address details, making it easier for your followers, customers and other businesses to get in touch with you. Be warned that users have experienced lower engagement after making the switch (it might be Instagram forcing businesses to spend on ads), so this decision must be considered carefully.

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Show people who you are! When it comes to a profile picture, people should be able to instantly recognize you or your brand.

Your profile picture will be viewed in notifications a lot more than on your page. This means it will only be a few millimeters in size most of the time. This means it's very important to:

Last, but certainly not least! Engaging content with a clear and cohesive theme is the key to a good conversion rate.

Think about how your content appears on your grid. Apps like Planoly allow you to plan your content for free, so are worth considering.

Using the same filter consistently may help your content gel together nicely and give your page a certain 'look'.

Once you have given your profile a polish, why not sign up for one of our Growth Plans (if you haven't already) so we can help the world to see what you do 🚀

If you have any questions, our team of experts are available 24/7 on LiveChat 😊

Thanks!

Ruby | Content Specialist