Authentic. Obviously, you have to be who you say you are. That is, a real person, registered business, or brand

Unique. Only one account per person or business can get Instagram verified, with exceptions for language-specific accounts. Instagram says it does not verify general interest accounts like meme roundups. Fan accounts also don’t qualify.

Public. If you’re looking to verify your Instagram account, surely your account is already viewable to everyone, yes? While some brands have experimented with private Instagram accounts, these accounts do not qualify for verification

Complete. You must have a complete bio, profile photo, and at least one post

Notable. Instagram stresses that verified accounts must “represent a well-known, highly searched for person, brand, or entity.”

Step 1: Log in

Step 2: Request verification
1. Tap the menu icon in the top right corner of your profile
2. Click the Settings gear icon at the bottom of the screen
3. Tap Account
4. Tap Request verification

Step 3: Confirm your identity
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Tap Send.

Have a great bio
A complete profile is one of the things Instagram looks for when deciding whether to verify your account. Make sure you complete all of the Instagram bio fields with accurate and relevant information about yourself or your business

Be honest
Make sure you are completely accurate and truthful in all stages of the Instagram verification process. Use your real name and choose an accurate category for your account. Most importantly, use a real document—with no changes or alterations—to prove your identity.

Have a presence outside of Instagram
Even if you have lots of Instagram followers, it’s hard to make the case that you’re “notable” if you have no presence outside of Instagram. Make sure your website or blog is optimized to appear in search results. To grow your online presence, you could consider guest posting on other blogs or sites, especially if they are well-known and respected in your niche.

Post regularly
The guidelines say that you have to have at least one post to be considered for verification. But, realistically, you should not apply until you have a more robust Instagram presence than that
An inactive account is not a great candidate for Instagram verification. To boost your chances of getting the blue badge, make sure to post new content regularly. If you’re having trouble coming up with post ideas, check out our suggestions for what to post on Instagram.

Don’t link to other social channels in your bio
Do not cross-promote your other social accounts in your Instagram bio, and especially don’t use your Insta bio to ask people to follow you elsewhere. Instagram says it won’t approve profiles that “contain ‘add me’ links to other social channels.”

Don’t give up after the first try
If at first you’re denied verification, take the time to improve your profile and grow your audience. Once you’ve made the necessary changes and further established yourself on the platform, there’s no harm in trying again. You can apply again 30 days after your first request is denied.